Top 20 Fruits and Vegetables Sold in the U.S.

In 2025, the produce aisle saw modest but steady growth, with overall sales climbing +2.7%. This increase was driven primarily by a +2.0% rise in volume, indicating that shoppers were buying more produce rather than just paying higher prices.

Several key trends emerged this year:

Organic Continues to Climb: Organic produce sales outpaced conventional, growing +4.2%, with a significant +5.3% increase in volume sold.
Fruit Leads the Way: The fruit category was the clear winner, with sales growth of +5.5%. In contrast, vegetable sales remained nearly flat at -0.2%.
More Frequent Trips for Fruit: According to Circana’s household panel data, while the number of households buying produce was stable, the total dollars spent on fruit jumped +6.6%. This was driven by consumers making more frequent trips to the store for fruit (+3.7% increase in trips).

Interestingly, 2025 saw flat household purchasing for many of the most popular individual fruits and vegetables, including potatoes (-0.1%), berries (+0.3%), bananas (0.0%), onions (-0.4%), tomatoes (-0.1%), and apples (0.0%). However, the fruit category as a whole benefited from shoppers' increased purchasing frequency.

Below, we present the top 20 fruits and vegetables sold in the U.S. in 2025, ranked by the percentage of households that purchased them.