Schedule of Events

Retail Council Meeting

CEA Council Meeting

Refreshment Break

Combined Retail and CEA Councils Meeting

Retail Council Offsite Dinner

Think Tank (Invitation Only)

Golf Lunch

Golf Shotgun Start and Tournament Begins

Welcome Reception and Golf Awards

Registration Opens

Breakfast and Tabletop Exhibits

Welcome and Introductions

Education Session 1: Transformative Changes at Food and Beverage Retail and What They Mean for Produce

This decade has already dealt several headwinds to the grocery industry and came at a time shoppers were already changing rapidly in their patterns and expectations. Join Circana’s fresh foods expert and long-time produce thought leader, Jonna Parker, as we dive deeper into where produce is experiencing unique strength at retail despite these disruptive challenges, and most importantly, how we as retailers can continue to expand the success of fresh fruits and vegetables for years to come.

Jonna Parker
Principal, Circana

Networking Break and Tabletop Exhibits

Education Session 2: Food as Medicine and Produce Prescriptions: What's It Mean for the Produce Department?

Last fall’s White House Conference on Hunger, Nutrition and Health created a pathway for expansion of Food as Medicine programs, which allow health insurers to cover the cost of food-based interventions including produce prescriptions. While pilots currently exist around the country, additional programs are expected to rapidly increase due to states’ ability to update their Medicaid reimbursement policies. If scaled properly, produce prescriptions could be revolutionary in putting millions – if not billions – of dollars dedicated towards fruits and vegetables to be redeemed at retail. But how does it all work in reality and what will it take to properly scale? IFPA's Mollie Van Lieu will moderate a panel of leaders in technology, retail and healthcare around what is currently happening at retail today in this space and where we need to go.

Moderator

Mollie Van Lieu
Vice President, Nutrition & Health
International Fresh Produce Association

Speaker

Lisa Coleman
MS RD LDN, Director of Healthy Living
Giant Food

Allison Delaney
MS RD LDN, Director of Healthy Living
Stop & Shop

Mariah Notini
Fresh Connect Retail Success Manager
About Fresh

Networking Break and Tabletop Exhibits

Educations Session 3: FSMA 204 for Retail

FDA released the FSMA 204 Final Rule establishing additional recordkeeping requirements for persons who manufacture, process, pack or hold foods the Agency has designated for inclusion on the Food Traceability List (FTL). IFPA's Ed Treacy will review the rule and what this means to you, prior to the starting enforcement date on January 20, 2026.

Ed Treacy
Vice President of Supply Chain & Sustainability
International Fresh Produce Association

Lunch and Networking

Discussion Groups

Pop in and out of these discussion groups with our presenters to take a deeper dive into the content from the morning sessions. This is your chance to ask questions and share your thoughts with your peers.

Main Ballroom: Deeper dive on Transformative Changes at Food and Beverage Retail

Mallard Room: Deeper Dive on Operational Opportunities

Conference Dining Room: Deeper Dive on Food as Medicine and Produce Prescriptions

Cardinal Room: Deeper Dive on FSMA 204 for Retail

Networking Break and Tabletop Exhibits

Education Session 4: Retail Relationships - Building Your Business Through Powerful Partnerships

True partnerships are critical to driving any business and weathering the choppy waters of uncertainly. Hear retail veterans reveal what a real and relevant partnership looks and feels like in this current business environment. Take away tips to transcend challenges and drive positive sales momentum. 

Betsy Folan
Senior Vice President of Organizational and Executive Development
pro-voke

Brian Cook
President
Local Bounti

Alex Jackson
Vice President of Sales & Procurement
Frieda’s

Michael Emery
Director of Produce Category, Pricing and Merchandising
Produce at Hannaford Bros.

Wrap up and Meeting Ends